Case Study · EU Institutions & Public Tenders
TEDEuropa
Strategic technology partnership for the EU Publications Office — engineering proposals, building consortia, and delivering software for Europe's most ambitious funded programmes.
Role
Chief Sales Officer & Strategic Lead
Timeline
2023 — Present
Team Size
Cross-Functional Team
Geography
EU · Luxembourg · Brussels
01
The Challenge
Winning EU-funded programmes requires a rare combination — deep technical credibility, strategic positioning, and flawless proposal engineering.
The TED (Tenders Electronic Daily) Publication Office is the gateway to the European Union's most significant publicly funded programmes — Horizon Europe, European Innovation Council (EIC), European Defence Fund (EDF), EU4Health, and large-scale government procurements.
Competing for these programmes is not a sales exercise — it's a strategic and technical architecture challenge. Each proposal requires a compelling consortium, a detailed technical vision, rigorous financial planning, and alignment with complex EU evaluation criteria.
Lasting Dynamics needed to evolve from a pure software delivery company into a credible R&D and innovation partner — capable of winning and leading multi-million euro programmes alongside universities, research institutions, and enterprise partners across Europe.
02
The Approach
From software company to strategic EU innovation partner.
Proposal Engineering
Built a systematic proposal creation process — from technical architecture documents and work-package breakdowns to budget models and impact assessments — ensuring every submission met EU evaluation standards at the highest level.
Consortium Building
Cultivated and managed partnerships with universities, research centres, hospitals, and enterprise organisations across Europe — assembling consortia with the credibility and expertise to win competitive EU calls.
Institutional Relationships
Established direct working relationships with EU programme officers, national contact points, and institutional stakeholders — positioning Lasting Dynamics as a trusted technology partner within the EU funding ecosystem.
Technical Delivery
Beyond winning proposals — led the software development and R&D delivery for funded programmes, building platforms for healthcare AI, defence analytics, and cross-border data infrastructure.
03
The Impact
A trusted partner in Europe's innovation infrastructure.
Vertical Teams
0M€+
Programme Value
0+
EU Programmes
0+
Countries Engaged
Lasting Dynamics became a trusted partner in over €10M of EU-funded programmes — including projects with the TED Publication Office, ECB, Italian Pediatric Oncology Network, and European Diabetes Foundation.
The pre-sales strategy I built from scratch — identifying calls, building consortia, engineering proposals, and managing institutional relationships — transformed Lasting Dynamics from a pure services company into a recognised EU R&D partner with recurring funded programme revenue.
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