Case Study · Insurance & Super-App
Omne byFWD
A 360° lifestyle super-app that turned a traditional insurance platform into the most downloaded engagement-driven insurance app in Asia-Pacific — 10 million downloads and counting.
Role
Tech Partner & Director
Timeline
2022 — 2023
Team Size
200+ People
Geography
Singapore · 15 Countries
01
The Challenge
Traditional insurance apps have a fatal flaw — customers open them once, then forget they exist.
FWD Group — a pan-Asian insurer with $3 billion in revenue and $60 billion+ in assets under management — needed to solve a universal problem: customer disconnection. Their existing app was purely transactional — users came in, completed an administrative task, and left. No engagement, no stickiness, no upsell opportunity.
The result was a vicious cycle: low time-in-app led to missed advertising revenue, zero organic referrals, and worst of all — customer indifference. Users could switch to a competitor without a second thought.
FWD's ambition was radical: transform Omne from a simple insurance app into a 360° lifestyle platform — with music streaming, AI-generated art, health assessments, mini-games, fitness tracking, esports, and blockchain-powered sustainability — all while keeping insurance at its core. The scope was enormous, the timeline aggressive, and the coordination challenge unlike anything most engineering teams face.
02
The Approach
A super-app built like a portfolio of products.
Multi-Vendor Orchestration
Coordinated 10+ external vendors and internal teams across 3 time zones — establishing a unified delivery cadence, shared quality standards, and daily problem-solving rituals that kept 200+ people aligned.
React Native at Scale
Led the front-end architecture in React Native with native modules in Swift and Kotlin. Built reusable engagement modules — games, streaming, health features — as composable components across iOS and Android.
AI & Generative Features
Integrated DALL·E 2 for user-generated AI art, Mirror Me for AI-powered health assessments (BMI, heart rate, stress detection), and personalised content recommendations that adapted to user mood and behaviour.
Gamification Engine
Designed a rewards ecosystem where every interaction — listening to music, playing games, checking health, adopting trees — earned redeemable points. The gamification layer became the primary driver of daily active users.
Blockchain for Sustainability
Built 'Adopt a Tree' — a blockchain-powered feature that let users plant real trees and track their growth through transparent on-chain data, turning environmental impact into a tangible, shareable experience.
Quality at Velocity
Achieved 100% test case completion across 10 sprints with zero regressions. Established QA automation pipelines and deployment guardrails that maintained release quality despite the extreme pace.
03
The Impact
From insurance app to lifestyle platform — in 6 months.
0M+
Downloads on App Store & Google Play
From concept to app store in 6 months, with full SCRUM ceremonies across all teams. Daily stand-ups spanning Singapore, Europe, and the Americas — leveraging Lasting Dynamics' global timezone advantage for up to 16 continuous hours of development per day.
Vertical Teams
0+
Countries Launched
0+
People Managed
0+
Vendors Coordinated
Omne became the most downloaded insurance app in Asia-Pacific, with over 10 million downloads across App Store and Google Play. The engagement module transformed user behaviour — customers who previously spent seconds in the app now returned daily.
The platform passed a comprehensive penetration test with zero critical vulnerabilities — a mandatory security gate for an application handling sensitive financial and health data across 10+ countries. The platform's success validated a category-defining thesis: insurance doesn't have to be boring.
“My team had no experience with React Native and Lasting Dynamics came to the project with developers and a good framework of building, tracking and suggestions on how to improve work and processes. 100% test case completion across 10 sprints. All in high quality with 0 regressions.”
Director
MonstarLab · FWD Partner
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